Introducing the legendary “Maliban” to Great China

2021-02-16

Maliban Biscuits Enter the Chinese Market with Sri Road

Maliban, the pioneer biscuit manufacturer of Sri Lanka, has a legacy that spans over 60 years. Founded by the visionary Angulugaha Gamage Hinnyappuhamy, Maliban Biscuit Manufactories (Private) Limited has grown into one of Sri Lanka’s most trusted and respected brands. The company produces a wide range of crackers, cookies, and wafers, and its products are available in over 100,000 retail outlets across Sri Lanka.

Recognizing the immense potential for a well-established household brand like Maliban in the world’s largest consumer market, Beijing Sri Road Connection Trade Company Ltd, a Beijing-based company, has recently partnered with Maliban to introduce its products to China.

In recent years, China has become a major hub for international brands, with growing consumer demand and increasing openness to foreign products. Despite the competitive landscape, there remains a significant window of opportunity for high-quality brands that deliver value and consistency.

Through the “Ceylon Tips” platform, Sri Road aims to seize this opportunity by promoting and expanding the Maliban brand across China, introducing Chinese consumers to the rich heritage and trusted quality of Sri Lanka’s finest biscuits.