Sri Road: Pioneering Sri Lankan Exports on Douyin, China’s Leading Sales Platform

2024-03-16

Douyin, the original Chinese platform of "TikTok," has emerged as the top online sales platform in China. Recognizing this trend early, Sri Road, a leading exporter of Sri Lankan-made products, strategically established its presence, garnering a massive fanbase. Today, thousands of Chinese consumers actively follow the Sri Lankan National Pavilion’s live streaming sessions every Tuesday, Thursday, and Saturday.

Live streaming in China is an intensely competitive market. Chiranjaya Udumullage, CEO of Sri Road, has taken on the remarkable challenge of conducting 9-hour-long live streaming sessions, supported by a professional team. This dedication has resulted in over 700,000 subscribers and thousands of daily sales of Sri Lankan-made products, generating significant revenue for Sri Lankan manufacturers.

Beyond product promotion, the Sri Lankan National Pavilion also highlights the beauty of Sri Lanka, encouraging tourism and enhancing the country's global image.

Sri Road extends an open invitation to Sri Lankan brands and manufacturers to showcase their products on China’s No. 1 sales platform and elevate their brand presence in this lucrative market.